Social Commerce

Social media already becomes part of our daily life, and it definitely plays an important role in your marketing mix. Enhance exposures in different social media can help your banding and get traffic to your website.

Social media can be identified as below:

• Discussion board or forums (web 1.0) – general and topic specific message boards.
• Social networking (web2.0) - website specifically to facilitate connections between people, like Facebook, Google+ and Linkedin.
• Content sharing– Sites that enable users to share image or text with each others, like Instagram, Path, Pinterest and Flickr .
• Review Site – Website provide function for commenting on specifically topic such as Openrice.

Social Commerce is the use of social networks or social media in the context of e-commerce transactions. It enables shoppers to get advice from trusted individuals, find goods and services and then purchase them.

The area of social commerce has been expanded to include the range of social media tools and content used in the context of e-commerce, especially in the fashion industry.

It can be customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums, social media optimization, social applications and social advertising etc.

Facebook Commerce (f-commerce)

f-commerce refer to the buying and selling activity either through Facebook directly or through the Facebook API connection.

• on Facebook (f-stores, Credits or even just a FB page)
• on the Web (using Facebook API/social plugins/iframe with web-stores),
• in-store (using Facebook API /social plugins content with website but deal in physical store.

f-commerce is already a viable retail platform with 2-5% of online store translation. A lot of brands are already doing f-commerce such as Coca-Cola and Starbucks. Facebook is not only the customer source, Facebook but also drives E-Commerce traffic, drives word of mouth sales, and drives loyalty sales.