Swire Resources is a leading sports-fashion player in Hong Kong and Mainland China. The company represents a wide range of brands, including Arena, Speedo, Columbia, Chevignon, Teva, Cath Kidston, Crocs, UGG, and Havaianas. The company is a well-known sportswear retailer in Hong Kong, primarily through its Marathon Sports, GigaSports, and Catalog retail chains.
Marathon Sports and Catalog had completely separated sites and their shared loyalty program membership can only be applied in physical stores. The customers were having poor online to offline experiences.