Chee Fatt Company is a leading and established Singapore hardware store with decades of experience in the distribution and supply of a wide range of Industrial Tools and Equipment.

They are looking for a solution to transform their website that users can do seamless registration, searching, ordering and subscription. Their website was having a very limited menu and a proper search function couldn’t be easily obtained.

Chee Fatt would like to achieve the following transformation,

• To improve the website’s user experience for existing customers and future prospects
• To boost checkout conversion and reduce abandon rate
• To have a friction-free checkout process
• To have a categorization system that can accommodate more than 50,000 SKUs.
• To ease customers in searching for the right product variant through complete product information.

We did a UI/UX revamp and built a robust search that guides the customer to the right product on their website. An efficient navigation bar is built on the homepage to encourage customers further exploration. Product stock status can be easily located. We also added more comprehensive product information such as product image, specifications and customer reviews.

As the website received overall satisfied feedback, we are currently working to revamp their partner company in Malaysia, Idemco’s website with the same functionality and UI/UX.

List of integration:

SAP

Payment gateway – PayPal, IPay88