Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its LA heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs. The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories and jewelry.

We helped Juicy Couture to create an Omni-Channel customer journey, by implementing multiple journey automation at different customer life stages using Salesforce Marketing Cloud, which in turns integrated with Salesforce Sales Cloud for the customer loyalty program.