PLAN
Digital Business, Strategy Planning
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Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its LA heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs. The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories and jewelry.
We helped Juicy Couture to create an Omni-Channel customer journey, by implementing multiple journey automation at different customer life stages using Salesforce Marketing Cloud, which in turns integrated with Salesforce Sales Cloud for the customer loyalty program.
MORE PROJECTS
Hong Kong
901-902 Millennium City 3,
370 Kwun Tong Road, Hong Kong
Contact: Ian Fan / Jan Wat
Shanghai
406-E 680 Guiping Road,
Shanghai 200230, China
Contact: Kane Cheung
Singapore
6 Eu Tong Sen Street,
#06-21 The Central,
Singapore 059817
Contact: Alan Tan
Malaysia
No 57-02, Jalan Adda 3/1,
Taman Adda Heights,
81100 Johor Bahru, Johor.
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