Founded in 2001, Puyi Group was established with a vision to perceive the eyewear industry from a different angle. For the last two decades, Puyi Optical has successfully redefined the luxury eyewear retail with unforgettable, individualised experiences.

CLEARgo worked with the Puyi team to redefine the role of online for their prestigious customers, allowing customers to book consultation and eye exams, purchase glasses online with both delivery and collect in-store options. Puyi’s ambassadors can also make use of the online channel to provide consultation with customers, share their product recommendations through instant messengers and complete sales online.

Our solution included Magento 2 Commerce and CLEARomni, from the overall customer journey planning, UI & UX redesign, to the back-office workflow and integration.