Estee Lauder is the global leader in prestige beauty that focused solely on prestige makeup, skincare, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories.

We had been working with Estee Lauder since 2019 on Singapore’s Staff Sales store named The Company Store with Magento Open Source.

During the pandemic in 2020, the store was expanded into Friends & Family store which users with invitations can log in to the site and make orders. Due to the huge increase in traffic and orders, Estee Lauder was needed to convert the platform from a single country into a regional platform.