Adobe Commerce B2B with ERP, 3PL Integration & Digital Marketing Strategy

LKH Precicon’s ElectGo is an eCommerce platform specializing in industrial automation and electrical solutions, offering over 70,000 SKUs from global brands such as 3M, ABB, Brady, Omron, Philips Lighting, Schneider Electric, and more. With the vision to become a leading electric solutions provider in Southeast Asia, ElectGo has been expanding its product range to cater to growing market demands. However, with an increasing number of third-party manufacturers entering the market, ElectGo needed to strengthen its online presence and ensure its customers were confident in purchasing only genuine, high-quality products.

ElectGo faced several challenges in migrating to a more advanced platform that could efficiently handle its growing inventory and diverse B2B and B2C customer base. They needed to integrate their ERP and 3PL systems, improve the site’s functionality for better user experience, and implement SEO and SEM strategies to enhance visibility and online engagement. Additionally, the platform required customization to align with ElectGo's unique business workflows, including a punchout function for clients' e-procurement systems.

CLEARgo delivered a comprehensive solution for ElectGo by migrating their platform to Adobe Commerce Cloud, enhancing their digital presence with SEO and SEM strategies, integrating ERP and 3PL systems, and developing customized features like punchout modules and digital marketing tools, while also expanding their reach to new markets.

CLEARgo developed a customized punchout function, enabling direct links to ElectGo’s clients’ e-procurement systems. This streamlined the purchasing process and improved user experience for their B2B clients.

We integrated powerful digital marketing tools like dotdigital, enhancing ElectGo’s customer engagement through personalized campaigns and boosting overall user interaction with the platform.

We implemented a comprehensive SEO strategy to boost ElectGo’s online visibility in both B2B and B2C markets. This included optimizing the site for search engines, improving keyword targeting, and enhancing the site’s overall digital presence.