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Understand the shift
How search evolved from SEO to AEO to GEO, and why AI citations are winner-takes-most for commerce brands.
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Jul 05, 2026
The GEO & AEO Playbook for Commerce Brands
When customers ask ChatGPT for a product recommendation, is your brand the answer? A practical guide to getting cited in AI answer engines.
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Overview
When customers research a product today, they ask ChatGPT, Gemini, or Perplexity — not just Google. If your brand is not cited in the answer, you lose the sale before the buyer ever reaches your site. This playbook explains how AI answer engines choose which brands to cite, and walks through the practical steps to improve your visibility — from JSON-LD schema and llms.txt to E-E-A-T signals and content structure. Includes a 12-step action checklist, a 7-dimension audit framework, and a self-assessment scorecard.
This whitepaper includes:
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What makes brands citable
The signals AI engines use to decide who gets cited — content structure, E-E-A-T, entity coverage, and technical readiness.
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Your 12-step action plan
A prioritized checklist covering everything from robots.txt and JSON-LD schema to llms.txt and answer-first content.
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Measure and improve
A self-assessment scorecard, our 7-dimension audit framework, and how GEO connects to agentic commerce.
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